Download Booklife: Strategies and Survival Tips for the 21st-Century by Jeff VanderMeer PDF

By Jeff VanderMeer

The global has replaced, and with it the craft of writing. as well as the problems of placing pen to paper, authors needs to now cope with a slew of recent media. This has perpetually altered the connection among writers and their readers, their publishers, and their paintings. In an period while authors are anticipated to do an increasing number of to advertise their very own paintings, Booklife steers readers throughout the bewildering options:

-What may still authors keep away from doing at the Internet?

-How does the recent paradigm have an effect on authors, readers, and the basics of ebook publication?

-What’s the variation among letting web instruments use you and having a strategic plan?

-How do authors shield their creativity whereas nonetheless advancing their careers?

-How do you clear out white noise and locate the assurance to do strong work?

Award-winning writer, editor, and Web-entrepreneur Jeff VanderMeer stocks his twenty-five years of expertise to bare how writers can cross about:

-Using new media: blogs, Facebook, Twitter, MySpace, YouTube, podcasts, and IM

-Effectively networking within the smooth period (why it’s no longer all approximately you)

-Understanding the lifecycle of a publication and your function within the book process

-Finding stability among your private and non-private lives and personas

-Creating a model and id tied for your strengths and your writing

-Working together with your writer: editors, publicists, advertising, and sales

-Taking the lengthy view: setting up brief- and long term expert goals

-Getting via rejection and knowing the significance of persistence

-Enjoying and adorning your inventive approach and more

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Writing advertising or PR copy for your own work is different than writing general nonfiction. You might find out that what you think is a strength is actually a weakness. In writing about your own work, you might tend to be more modest or, conversely, too bombastic. You might make assumptions and leave out information because you already know it. In short, it can be as hard to write about yourself as it is to keep putting yourself out there for publicity purposes. An important component of your analysis will be getting honest feedback from friends and colleagues, as well as giving yourself the distance to make your self-analysis valuable.

Creating and managing goals isn’t difficult or scary as long as you break it down into its component parts. A goal must be specific, measurable, and be attached to a timeline. Each goal should clearly state what you want to accomplish, and by when. Think in terms of declarative sentences like: “I will [achieve something] by [a specific date or time]. ” Make sure to write your goals down. In updating my short-term and long-term goals document recently, the simplicity of my bullet point list struck me again — even the details of how I intend to achieve my goals are simple.

As we’ll also discuss, there’s no reason why everything you do has to be purely functional. You can use your imagination for PR in ways similar to how you use it for your writing. Perhaps the most important advice I can give is just because everyone else does something doesn’t mean you should do it too. Question and research all “opportunities” touted as “bleeding edge” or “innovative” and make sure (1) using them fits your goals and (2) using them makes sense for you as a person. That process includes rigorous testing of the advice set out in Booklife.

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