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By Harris T.E., Nelson M.D.

Utilized Organizational communique presents a present, in-depth research of the theories and practices severe to figuring out organizational conversation thoughts in a world atmosphere.

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Therefore, the facts and knowledge we have about a situation are based on the process of our previous experiences, obtaining information and messages, imposing sequence and arbitrary order to the vast amount of potential data, and making choices regarding our willingness even to pay additional attention to particular information (Dobkin & Pace, 2006). Our senses, including seeing, hearing, tasting, smelling, or touching, provide us with our interpretations of reality. indb 37 6/14/07 12:13:24 PM 38 • Applied Organizational Communication interpret it to be.

Feedback In order to maintain a steady state, an open system needs adaptive processes to receive information about its activities, which is called feedback. Feedback represents the ability of the system to generate and utilize evaluative information. Without such information, the system is blind to itself and the consequences of its actions. indb 22 6/14/07 12:13:20 PM Adopting a Perspective • 23 to current employees, due to a lack of sales of sport utility vehicles (SUVs) and other vehicles. This situation was due, in a large part, to not paying attention to earlier customer trends or feedback (Carty, 2006).

Evolutionists would call this punctuated chaos—constant upheaval marked by brief respites” (Gates, 1999, pp. 411–412). In response, several theorists (Epstein & Axtell, 1996; Waldrop, 1993; Wheatley, 1992) have forwarded versions of self-organizing systems thinking and chaos theory. In a nutshell, these approaches argue that the machine metaphor that helped design the traditional organization makes the wrong assumptions. Collecting information, taking measurements, and setting goals, as means for imposing structure from above are outmoded approaches.

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