Download A/B Testing: The Most Powerful Way to Turn Clicks Into by Dan Siroker, Pete Koomen PDF

By Dan Siroker, Pete Koomen

A advisor to offering a greater consumer adventure via A/B testing

A/B Testing outlines an easy method to try out a number of assorted types of an internet web page with dwell site visitors, after which degree the influence each one model has on viewers. utilizing A/B trying out you could verify the best technique to raise conversion rate--the cost at which viewers convert into shoppers. the typical conversion expense around the net is simply 2%. that suggests ninety eight% of tourists to such a lot web content don't turn out changing. utilizing A/B trying out, businesses can increase the effectiveness in their advertising and consumer event and in doing so can occasionally double or triple their conversion rates.

In the prior, advertising groups have been depending on IT and engineering to enforce A/B exams, and that proved to be a expensive bottleneck. this present day, the marketplace for A/B checking out is starting to be very quickly, in no small half because of this transition from IT to advertising.

• deals most sensible practices and classes discovered from over 100,000 experiments run by way of over 2,000 Optimizely customers
• info a roadmap for the way to exploit A/B checking out to customize your customer's net event and a realistic consultant to begin A/B checking out today
• Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an common checking out process that greater than 2,000 businesses use

Marketers and internet pros becomes out of date in the event that they don't include a data-driven method of choice making. This e-book indicates you ways, regardless of your technical expertise.

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Extra resources for A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

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An entity in AOC does not have mental parameters as in AOP. 2 AUTONOMY ORIENTED COMPUTING Computational Methodologies Now let us examine the computational philosophies of different paradigms. In both OOP and AOP, computation is embodied as a process of message passing and response among objects or agents. In AOP, computation involves certain techniques from Artificial Intelligence, such as knowledge representation, inference, and reasoning mechanisms. , transport scheduling) [Kuhnel, 1997]. In AOC, computation is carried out through the self-organization of autonomous entities.

In the case of a bird flocking simulation, this information includes the speeds of birds, directions in which they are heading, and the distances between the birds in question. Details of the content and format of this information need to be defined according to the system to be modeled or the problem to be solved. 1. Functional modules in an autonomous entity. , the birds up to 2 grids in front). Environmental information conveys the status of a certain feature, for example, the presence of food, which is of interest to an autonomous entity.

Tang, Yi Tang, Yuanshi Wang, Jianbing Wu, Yiyu Yao, Yiming Ye, Shiwu Zhang, Yi Zhao, Ning Zhong, and Huijian Zhou. We wish to thank the Computer Science Department at Hong Kong Baptist University for providing an ideal, free environment for us to develop this exciting research field. We want to acknowledge the support of the following research grants: (1) Hong Kong Research Grant Council (RGC) Central Allocation Grant (HKBU 2/03/C) and Earmarked Research Grants (HKBU 2121/03E)(HKBU 2040/02E), (2) Hong Kong Baptist University Faculty Research Grants (FRG), (3) National Grand Fundamental Research 973 Program of China (2003CB316901), and (4) Beijing Municipal Key Laboratory of Multimedia and Intelligent Software Technology (KP0705200379).

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